There aren’t many companies that are able to say that they have a comprehensive understanding of each of their customers. In fact, most companies are coming up short when it comes to seeing their customers wholly.

In this episode, I was joined by Chris Hicken, the CEO of ‘nuffsaid, a team helping knowledge workers prioritize their communications.

Tune in and hear us talk about the following: 

• Why so few companies today are measuring their customers’ success
• How to continuously create value for customers
• How Chris’ team combines qualitative and quantitative data to get a 360-degree view of their customers

Some resources mentioned during the episode include: 

• Value Measurement Maturity Scale
• newsletter.nuffsaid.com

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