Podcast

The Customer May Not Always Be Right, But They Should Be First

Eric Crane

Posted 8/25/2020

For early-stage companies, building the foundation for a customer success program can be a little daunting. It’s not enough to simply push your product out to market. An in-depth understanding of the customer experience is imperative for designing a strategic plan to support and bolster the efforts of the organization as a whole.

Things like market fit, the power behind your sales engine, and identifying the right problem to assure the right solution are all things Jeff Breunsbach, Director of Customer Experience at Higher Logic, looks at when working with clients. In this episode, Jeff shares his insights on best practices for setting up and maintaining a customer success program.

We talk about:

  • Steps to stand up a successful customer success program
  • How customer success drives business outcomes
  • Challenges that can prevent programs success

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